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World’s Largest Brewer Sees Opportunities In Africa’s ‘Affordable’ Beer Market

VENTURES AFRICA – SABMiller, the world’s second biggest brewer, on Monday said it expected biggest growth opportunities to come out of Africa, thanks to more affordable beer and middle class aspirations on the continent.

Speaking at an investor seminar in London on Monday, Mark Bowman, MD of SABMiller Africa, said Africans drank nine litres of beer per head per year, compared with a global average of 45.

“So as Africa develops and levels of disposable income increase we expect the rate of beer consumption to grow significantly. Additionally we anticipate strong GDP growth in Africa which supports our optimism,” Bowman said.

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