The aims of SAAPA are to:
The Southern African Alcohol Policy Alliance (SAAPA) has slammed South African Breweries (SAB) "She Loves Beer" campaign. While the campaign seeks to celebrate and promote women in the brewing industry, SAAPA is concerned that the campaign targets young women, particularly in light of the highest number of reported cases of Foetal Alcohol Spectrum Disorder in the world being registered in the Western and Eastern Cape.
On the eve of the world commemorating foetal alcohol spectrum disorder, SAB ironically chose to launch a “She loves beer” campaign.
Anti-alcohol lobby groups are calling on the government to revisit stalled legislation on alcohol advertising.
The Southern African Alcohol Policy Alliance (Saapa) strongly condemned the latest marketing strategy.
SAAPA, along with the Public Health Association of South Africa (PHASA), Sacowach and Schools of Public Health across South Africa voiced our strong concern about SAB’s use of hunger to market their products under the guide of donating the proceeds from sales of an 8-pack beers to Stop Hunger Now Southern Africa. Following public condemnation of this cynical exploitation of hunger to sell more beer, SAB had given notice that it has decided to withdraw their marketing of the “Beers for Africa” campaign.
We are deeply concerned at the pairing, by South African Breweries (SAB), of a marketing strategy to sell more beer to an intervention to address hunger amongst university students in need.
The South African Breweries, together with Stop Hunger Now SA, has launched a Beer for Africa eight-pack in order to feed hungry students across the continent. But while the campaign is aimed at feeding hungry students and apparently not to make a profit for SAB, other organisations have called the initiative “irresponsible” and are urging consumers to boycott it and sign a petition against it.
SAB/AB InBev must stop using poverty and hunger to promote their ‘Beers for Africa 8‐pack’ sales. If they want to donate funds to alleviate poverty, they should do so without linking it directly to the sale of their products. They must follow the words of Madiba: "There can be no greater gift than giving one's time and energy to help other without expecting anything in return".
The adage “Catch them young” seems to ring true with regards to the toxic relationship Delta Beverages – a beer and soft drink company of Zimbabwe – is brewing with students at tertiary institutions in Zimbabwe. In partnership with the BOOST Fellowship – a local non-profit organization which runs youth development programmes – the beer producer is sponsoring the Delta Ethics and Social Responsibility programme.
Young people’s views on alcohol advertising, marketing and availability have a direct influence on drinking patterns and sexual behaviour in society, say researchers who addressed a media briefing hosted by the Soul City Institute for Social Justice today.
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Lesotho
The Kingdom of Lesotho, is a landlocked country completely surrounded by South Africa. It has a population slightly over two million. Its capital and largest city is Maseru.