The aims of SAAPA are to:
We are deeply concerned at the pairing, by South African Breweries (SAB), of a marketing strategy to sell more beer to an intervention to address hunger amongst university students in need.
The South African Breweries, together with Stop Hunger Now SA, has launched a Beer for Africa eight-pack in order to feed hungry students across the continent. But while the campaign is aimed at feeding hungry students and apparently not to make a profit for SAB, other organisations have called the initiative “irresponsible” and are urging consumers to boycott it and sign a petition against it.
SAB/AB InBev must stop using poverty and hunger to promote their ‘Beers for Africa 8‐pack’ sales. If they want to donate funds to alleviate poverty, they should do so without linking it directly to the sale of their products. They must follow the words of Madiba: "There can be no greater gift than giving one's time and energy to help other without expecting anything in return".
The adage “Catch them young” seems to ring true with regards to the toxic relationship Delta Beverages – a beer and soft drink company of Zimbabwe – is brewing with students at tertiary institutions in Zimbabwe. In partnership with the BOOST Fellowship – a local non-profit organization which runs youth development programmes – the beer producer is sponsoring the Delta Ethics and Social Responsibility programme.
Young people’s views on alcohol advertising, marketing and availability have a direct influence on drinking patterns and sexual behaviour in society, say researchers who addressed a media briefing hosted by the Soul City Institute for Social Justice today.
More than a fourth of all monitored alcohol advertisements violated the industry’s own marketing codes, concludes a study covering seven African countries. Stronger government regulation of alcohol marketing is needed.
Leading public health experts warn that youth around the world are exposed to extensive alcohol marketing. Current controls on that marketing appear ineffective in blocking the association between youth exposure and subsequent drinking. This is documented in a Supplement of the prestigious scientific journal Addiction.
Government’s determination when it took on tobacco is what’s needed to deal with alcohol and its social problems IT WAS deeply disappointing to read in the media recently that the two major political parties have seemingly dismissed proposals in the Draft Liquor Amendment Bill, recently re‐ leased for public comment by the Department of Trade and In‐ dustry (DTI).
Producers are packaging alcohol in ice lollies and boxes similar to fruit juices… who are they targeting? We call on the Western Cape to follow up on their concerns on “Mal Piet” …
In September 2012, the cabinet approved the publication of Control of Alcohol Beverages Marketing Bill for public comments.