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The campaign and its partners held training sessions in communities selected on a number of criteria including that they had been identified as areas which had high rates of violence, were very poor and had a proliferation of alcohol outlets.

Community members were trained on how to map their  communities to identify violence and alcohol hotspots as well as how to engage with liquor traders and collaborate to form safer communities. They were also trained on how to lobby their local municipalities and become advocates for reducing accessibility of alcohol in their respective communities.