You are here: Home Countries South Africa Alcohol Advertising

Alcohol Advertising

A comprehensive review of policies and programmes indicates that making alcohol less available and more expensive and a ban on alcohol advertising are the most cost-effective ways to reduce harm caused by alcohol.

This position is reflected by the WHO Global Strategy to reduce the Harmful Use of Alcohol and the Global Status Report on Noncommunicable Diseases. Research on the direct costs of alcohol related harm by the CASE found that the state spends R17.1 billion on social and health costs as a result of alcohol related harm. The income from alcohol tax is lower at R16billion per annum.

Substance Abuse Summit

Following the second Biannual Anti-Substance Abuse Summit in 2011, the government convened an Interministerial Committee l on Alcohol (IMC), spearheaded by the Department of Health and the Department of Social Development.

Among the key resolutions was:

  • the immediate implementation of current laws and regulations that permit the restriction of the time, location and content of advertising related to alcohol
  • and banning of all advertising of alcoholic products in both public and private media including electronic media;
  • restrictions on the accessibility of alcohol;
  • harmonisation of laws and policies regarding the sale of alcohol; reducing the number of liquor outlets;
  • raising the legal age for purchasing and public consumption of alcohol;
  • raising taxes on alcohol products and
  • reducing the current legal alcohol limit for drivers.
  • In addition is the proposed ban of all sponsorship by the alcohol industry for sports, recreation, arts and cultural related events.
  • Norms and standards would be drafted by the National Liquor Authority (NLA) to harmonise alcohol legislative framework in the country