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Alcohol policy

Scientific research suggests that exposure to alcohol advertising affects the drinking behaviour of young people [13-17].

Empirical- and review studies support the idea that alcohol marketing lowers the age of initiation of drinking and increases the amount that is consumed and the frequency of drinking [13-17]. Madagascar has a strong base of legislative restrictions on alcohol advertising in the ‘Code Général de Impots,’ Art . 10/06/37 -39 & Art . 10/06/73 -75 (Art . 10/06/73 -75 prohibits advertisements for fermented and distilled beverages from containing lifestyle information, or qualifications that go beyond mere product descriptions). There is a  current of how well these laws are upheld and enforced as well as how they can be improved.