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Advocacy campaign

The Alcohol Policy Alliance of Lesotho embarked on an advocacy campaign in June 2013. The key aim is to lobby government stakeholders to review and pass the proposed alcohol policy into law.

The alliance began its campaign to change Lesotho’s alcohol law by doing a survey. Interviews were held with different community leaders groups including chiefs, district administrators, youth leaders, senior officers in government ministries and the licensing board. The audience was broad and included representatives of people living with HIV, the elderly, orphaned and vulnerable children, farmers and alcohol business owners on camera. The research focused on alcohol availability, accessibility and affordability including main concerns to do with alcohol.  Interviews were became a survey video, used as a tool during the campaign.